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Spotify To Soon Launch In India

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Spotify is all set to launch its music streaming service in India. The brand has confirmed that it will be expanding its footprint to other countries including India. Spotify has been missing from the Indian market. That is about to change soon, as the CEO of Spotify has conceded that the company will soon launch its music streaming services in India.

Spotify CEO Daniel Ek, during the Investor’s Day in New York, said:

We are working on launching in some of the biggest markets in the world, including India, Russia, and Africa which has a very rich musical culture.

Spotify had recently revealed that it acquired office space in Mumbai last year and has a total of 308 employees throughout the 20 countries including India without revealing the individual counts, reports the Economic Times. Currently, Spotify is present in 65 countries across the globe and has over 159 million users, which include 71 million premium subscribers.

Coming to the Indian contest, Spotify will surely face a stiff competition with the likes of Amazon Prime Music, Gaana, Saavn, Wynk Music, Apple Music and more. Amazon recently rolled out its music streaming service in India and it surely has some good catalog for the Indian customers. Gaana and Saavn, on another hand, are one of the oldest players in the music streaming service in India with one of them having a strong base of subscribers. Apple Music also launched its operation in India recently, while Wynk Music is available as a part of Airtel suites of apps.

For Spotify to compete, it will have to get its pricing spot on. Apple Music is priced at Rs 120 per month but, it also has a student subscription plan that is priced at Rs 60 per month. Talking about Amazon, the company is offering Prime Video and Prime Music along with Prime subscriptions at a nominal fee of Rs 999 per year. Gaana has various plans starting from Rs 99 and going way up to Rs 399. If Spotify provides local language music, then the company will have an advantage.


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